Direxions is a part of the COLLOQUY Network,
which is a global partnership of independent loyalty practitioners and solutions providers.
Since 1990, COLLOQUY has been an invaluable central resource for publishing, education and research on loyalty trends, opportunities and best practices. COLLOQUY contributors offer their perspectives through a range of vehicles and channels, including: • articles in COLLOQUY magazine, in other business publications and online via www.colloquy.com • white papers and other research studies based on in-depth investigations of loyalty issues and the drivers of consumer behavior • educational events – conferences, workshops, webinars, presentations – illuminating current loyalty issues and where the industry is headed next.

Each year the invitation-only COLLOQUY Loyalty Summit brings together 100 or more of the best minds in the industry to discuss recent developments and future challenges in loyalty marketing around the globe.

The COLLOQUY Loyalty Awards were launched in 2010 to celebrate innovation in enterprise loyalty. The only peer-judged awards in the loyalty arena, they are also unique in spanning all major industries, including retail, travel and financial services, as well as key categories relevant to loyalty professionals.

Regularly cited by the media and other commentators as a respected information source, COLLOQUY offers the entire industry – including LoyaltyOne associates and their clients – quick access to the latest loyalty-related data, opinions and ideas.