LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada's AIR MILES Reward Program - North America's premier coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne's industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

Direxions and LoyaltyOne partner to explore Loyalty Program Opportunities in India

India's consumer-focused companies can now benefit from the combined experience of LoyaltyOne and Direxions' leading edge loyalty, multi-channel marketing and data driven solutions. As global leaders in loyalty strategy, LoyaltyOne leads all efforts relating to coalition programs in India, while Direxions provides standalone loyalty program consulting, analytics and program management services. Together, we bring a powerful combination of global expertise with a deep understanding of the Indian marketplace and its requirements.

Bryan A. Pearson President and Chief Executive Officer, LoyaltyOne / Director

With more than two decades of experience in developing meaningful customer relationships for some of the world's leading companies, Bryan Pearson is an internationally recognized authority on enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 115 million customer relationships to create relevant communications and enhanced shopper experiences Bryan supports a number of community and charitable groups including the Toronto French School and Kids Help Phone, and he is a Board Member of the Special Olympics Canada Foundation.

		Caroline Papadatos Senior Vice President, LoyaltyOne/ Director, Direxions
Caroline is a senior loyalty leader with deep expertise in customer management, marketing, CRM and brand. On the Executive Committee of LoyaltyOne, she leads global alliances and key loyalty partnerships outside North America. In past roles she has been CMO of the Air Miles Reward Program, CMO of Rogers Communications and Chief Knowledge Officer at LoyaltyOne. She has managed COLLOQUY, a U.S. based loyalty knowledge practice and is a recognized leader and frequent industry speaker on loyalty and international marketing. Caroline is Board Member for The Verde Group, a customer strategy research company and Senior Advisor to several new ventures in marketing services, social media and loyalty management. Caroline was formerly a Board Member for Ronald McDonald House, the Canadian Marketing Association, the Rogers Women's Network and chaired the Women Make Your Mark Conference.