When companies approach a relationship marketing company like Direxions and ask for a template for a CRM program, very often the first question that we ask them is, are you listening to your customers ....

With the new year just round the corner, many brand managers and marketing managers would have finalized their plans & budgets for the coming year.

Knowing what people are saying about your brand, and controlling the user generated content is essential for marketers today.

The marketing game is being more and more influenced by web based tools that empower consumers to filter and select in a way that was never possible before. These radically new structures are pushing ....

Before building a mobile platform for engaging with customers, it is critical that corporates spend time in analyzing the options in mobile technology.

A loyalty programme is one of the key marketing tools that an organisation can use for understanding the customers and their requirements.

Companies and their franchisees can work together to maximise customer satisfaction and increase their business.