The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury brand 'Oberoi' and the five-star brand 'Trident'. It remains one of the most decorated hotel chains in the world with many of its group hotels bagging various awards and accolades.

Direxions is honoured to be working with Oberoi on analytics and creative, and looks forward to an enriching relationship with them.