Direxions organised a rather unique event for Kama Jewellery on the occasion of AkshayTritiya, which fell on April 24, this year.
Kama Jewellery is a name that is relatively new in the highly competitive jewellery retail space.
This campaign aimed at creating a buzz around the auspicious event, also served the purpose of increasing awareness regarding their new store's location, while resulting in several walk-ins that day.The Eternal Luck with Kama campaign invited targeted consumers to the store on AkshayTritiya, to try their luck at picking the 'lucky cupcake', along with a Gift Voucher worth Rs.1000. Winners walked away with beautiful ganesha pendants, stunning diamond earrings, and one lucky customer took away a gorgeous Kama diamond ring.
Overall, the activity generated considerable buzz in and around the Kama Jewellery store and resulted in increased walk-ins on AkshayTritiya, making the celebrations truly sweet! It also resulted in an increase in brand awareness, which has led to a sustained rise in walk-ins to the store.