November 2009 our website | our services | contact us | forward to a friend  
   
News @ Direxions
The IDM in association with Direxions launches the first batch of delegates for the IDM Certificate of
  Digital Marketing course. [more]
  The first batch of delegates commenced their online course in October 2009. The delegates come from a cross section of industries such as tourism, banking, marketing, public relations, direct marketing and non-profit.
   
Direxions successfully conducts the 11th successive IRIS Science Fair 2009 in Ahmedabad. [more]
  Intel IRIS is a collaborative initiative between the Department of Science and Technology, CII and Intel. It is an unique platform for students to display their scientific aptitude
   
Direxions presents on ‘Customer Engagement – Marketing in a Digital World’ at British Business
  Group [more]
  Brian Almeida, Group Managing Director of Direxions, made a fascinating presentation on ‘Customer Engagement – Marketing in a Digital World’ at British Business Group
   
   
Learning Curve
Planning for a loyalty programme [more]
  With the new year just round the corner, many brand managers and marketing managers would have finalized their plans & budgets for the coming year. Loyalty marketing & relationship marketing are long term strategic activities targeted at your best customers and need to be planned & budgeted separately.

Here is a primer on the important elements that needs to be taken care when planning for a loyalty program.
   
   
Casestudy
The Right Communication at the Right Time [more]
  How to increase annual retention percentage by at least 5% through a series of targeted communications to customers.
   
   
  Copyright © 2009 Direxions Marketing Solutions Pvt. Ltd.
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