Listen to Sandeep, MD Cartesian Consulting, a division of Direxions Marketing Solutions Pvt. Ltd and Dev Amritesh, Senior VP Marketing, Dominos Pizza India Ltd., as they speak to ET Now on how the consistent application of breakthrough precision marketing principles helped deliver targeted marketing campaigns to the Domino's customer database resulting in ROIs of as high as 300%!
About 3-4 years ago, Sandeep Mittal, Managing Director of Cartesian Consulting, met up with the then Marketing Head of Domino's India Dev Amritesh... dated March 22, 2013 Interesting...
Currently, Jet Airways manages its JetPrivilege frequent flier programme in-house and has several tie-ups with hotels, retail and lifestyle brands... dated March 13, 2013 Interesting...
A recent article in a leading newspaper talked about a novel method of how technology can be leveraged to get the "best price" for the medicines prescribed by your doctor... dated August 16, 2012 Interesting...
Jet Airways is venturing into the loyalty management business. It also plans to set up an academy to train cabin crew.
RFM analysis is one of the most widely used tools in the direct marketing and loyalty marketing fields
Direct Marketing as a discipline has changed tracks in the last few years and has moved into the fast lane.
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