Building Loyalty requires data-driven insights, strategic planning and flawless execution using a full suite of marketing services. The Direxions team combines marketing elements to create programs that help clients achieve their marketing objectives.
Consumer relevance cannot be episodic. Maintaining relevance continuously as consumers move seamlessly from one interaction point to the next is a new demand of the digital age. The imperative for consumer relevance requires a brand to harness deep contextual knowledge about each consumer and apply it intelligently to create persuasive experiences at every touchpoint. This ability to be "relevant at scale", will determine which brands win and which brands get lost in the war for consumer attention.
In recent years, the most significant advance in the marketing domain has been the marketer's ability to take his relationship with the customer from an undifferentiated broadcast to a personalized dialogue and extend this to a large scale. With this, brands are engaging millions of customers with one-to-one interactions that recognize and reward these individuals differentially; and learn from such interactions to enhance customer value based on an individual's needs.
Direxions has been a pioneer in direct and relationship marketing in India and is the leading service provider in the field. We have extensive capabilities in designing and managing programs for customer acquisition; database marketing; customer retention and loyalty programs; distribution channel and trade loyalty; rewards and fulfillment; training and relationship skills development; events and promotions.
Direxions specializes in providing end to end Loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
We offer clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience.
Direxions believes that loyalty programs and relationship brands are brands in their own right.
For business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Direxions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Direxions are specialists in handling data for direct mail and relationship marketing programs.
At Direxions, we continuously work on building the know how to turn information into knowledge.
For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
Customer loyalty is often boosted by the presence of program partners
The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020.
