Data CentreDirexions are specialists in handling data for direct mail and relationship marketing programs. Our data capture service is ideal for capturing responses to contests and promotions and handling enrolments into loyalty programs.
Beginning with data deduplication and data householding to address standardization and correction our data centre is capable of handling large databases with complex structures.
Loyalty Program ManagementDirexions specializes in providing end to end Loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
Direct & integrated MarketingWe offer clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience.
Creative & StudioDirexions believes that loyalty programs and relationship brands are brands in their own right.
Relationship EventsFor business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Rewards ManagementRewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Contests & PromotionsDirexions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
Customer ServiceAll our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Marketing AnalyticsAt Direxions, we continuously work on building the know how to turn information into knowledge.
TrainingFor a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
PartnershipsCustomer loyalty is often boosted by the presence of program partners
The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020.