Strategic Initiatives
Our Services
Direct & Integrated Marketing
Direxions offers clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience. We believe in testing and refining our programs through constant monitoring and data mining - be it quantitative or qualitativeIntegrated 360 degree marketing has evolved from the set of seemingly independent tools, to name a few
- Database Marketing
- Direct Mailing
- Email Marketing
- Mobile Marketing
- Online marketing
- Relationship Marketing
- Social media
Direxions has always been in the forefront for adopting and championing the new tools and technologies in marketing and have successfully combined different mediums to provide 360 degree engagement solutions for its clients
Loyalty Program Management
Direxions specializes in providing end to end loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
Online Marketing
Creative & Studio
Direxions believes that loyalty programs and relationship brands are brands in their own right.
Relationship Events
For business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Rewards Management
Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Contests & Promotions
Direxions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
Customer Service
All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Data Centre
Direxions are specialists in handling data for direct mail and relationship marketing programs.
Marketing Analytics
At Direxions, we continuously work on building the know how to turn information into knowledge.
Training
For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
Customer loyalty is often boosted by the presence of program partners
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