Mobile
In recent times, businesses have begun to use mobile communication more and more to reach out directly to their customers is Mobile. The cellular subscriber base in India is growing at a rapid rate and the popularity of Mobile as a messaging device is growing by the day, making it an important new tool in the marketer's armoury.
As a direct marketing tool, we now offer solutions that use Mobile as a medium as well as a channel that can be used to send out marketing messages to customers, make announcements of new promos or services, involve them in an interactive environment that grows the brand, offer them innovative value added services to build a relationship, engage with end customers including issue of Mobile coupons and vouchers.
We provide specialized services in Mobile marketing that combine the power of this new technology with our relationship marketing expertise to help you craft new campaigns and services.
Online Marketing
Direxions helps you leverage new media and advances in Web and internet technologies that have opened up new channels for communication and information exchange with your customers. We have built special expertise in Website development, internet marketing through banner advertisements, SEO and SEM, Relationship Email, and Mobile based marketing campaigns.
Direxions provides end-to-end services in website development including design, creative, content, and hosting and maintenance. Our approach is to treat your website as a vital first-line of communication with your customers, and accordingly ensure it contains content and interactive elements that help enhance your branding and relationship building initiatives.
We have also developed several intranets for our clients channel programs, to enable sales and the channel to access vital information in real time. Some of our clients include BPCL, Idea Cellular, TATA AIG, HLL
Email Marketing - Respons-e
We offer end-to-end management of the email-marketing channel - from concept to execution, delivery & analysis and response. Direxions' solution, offered under the "Respons-e" brand name, is Relationship email - it is an evolutionary step up from permission email. Respons-e is a customer-friendly, globally-accepted policy framework: no spam, opt-in, easy opt-out. We also offers development and management of landing pages or micro sites so that email campaigns can be linked to web interactions for better customer response. Our high-speed, large-volume email messaging system is based on Dynamic Messenger Mail solution, one of the world's finest mail technologies. Our Response-e services have been used by BPCL, ICICI Bank, Cleartrip, St Xaviers College, Hindustan Unilever Ltd and many others.
Social Media Monitoring
Our Social Media monitoring services help brands understand customer engagement levels with the brand and get feedback (both positive and negative). This feedback and analyses help in recommending corrective strategies for campaigns, as well as customer touch points.
The reports and data are collated from hundreds of websites and blogs across the globe and is dynamic. This allows brands to track keywords, brands, competition and many other parameters required by a marketing manager in today’s environment.
Direxions specializes in providing end to end loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
We offer clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience.
Direxions believes that loyalty programs and relationship brands are brands in their own right.
For business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Direxions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Direxions are specialists in handling data for direct mail and relationship marketing programs.
At Direxions, we continuously work on building the know how to turn information into knowledge.
For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
Customer loyalty is often boosted by the presence of program partners
