In recent times, businesses have begun to use mobile communication more and more to reach out directly to their customers is Mobile. The cellular subscriber base in India is growing at a rapid rate and the popularity of Mobile as a messaging device is growing by the day, making it an important new tool in the marketer's armoury.
As a direct marketing tool, we now offer solutions that use Mobile as a medium as well as a channel that can be used to send out marketing messages to customers, make announcements of new promos or services, involve them in an interactive environment that grows the brand, offer them innovative value added services to build a relationship, engage with end customers including issue of Mobile coupons and vouchers.
We provide specialized services in Mobile marketing that combine the power of this new technology with our relationship marketing expertise to help you craft new campaigns and services.
Direxions helps you leverage new media and advances in Web and internet technologies that have opened up new channels for communication and information exchange with your customers. We have built special expertise in Website development, internet marketing through banner advertisements, SEO and SEM, Relationship Email, and Mobile based marketing campaigns.
Direxions provides end-to-end services in website development including design, creative, content, and hosting and maintenance. Our approach is to treat your website as a vital first-line of communication with your customers, and accordingly ensure it contains content and interactive elements that help enhance your branding and relationship building initiatives.
We have also developed several intranets for our clients channel programs, to enable sales and the channel to access vital information in real time. Some of our clients include BPCL, Idea Cellular, TATA AIG, HLL
Email Marketing - Respons-e
We offer end-to-end management of the email-marketing channel - from concept to execution, delivery & analysis and response. Direxions' solution, offered under the "Respons-e" brand name, is Relationship email - it is an evolutionary step up from permission email. Respons-e is a customer-friendly, globally-accepted policy framework: no spam, opt-in, easy opt-out. We also offers development and management of landing pages or micro sites so that email campaigns can be linked to web interactions for better customer response. Our high-speed, large-volume email messaging system is based on Dynamic Messenger Mail solution, one of the world's finest mail technologies. Our Response-e services have been used by BPCL, ICICI Bank, Cleartrip, St Xaviers College, Hindustan Unilever Ltd and many others.
Social Media Monitoring
Our Social Media monitoring services help brands understand customer engagement levels with the brand and get feedback (both positive and negative). This feedback and analyses help in recommending corrective strategies for campaigns, as well as customer touch points.
The reports and data are collated from hundreds of websites and blogs across the globe and is dynamic. This allows brands to track keywords, brands, competition and many other parameters required by a marketing manager in today’s environment.
The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020.