Direxions believes that loyalty programs and relationship brands are brands in their own right. A well-crafted relationship branding program defines the basic principles of consistent usage of the loyalty brand's values, through its graphics and communication, on a variety of occasions, and in diverse settings. The communication program's tone and style would also be outlined by the positioning of the loyalty brand and its stance vis-à-vis its members.

Direxions’ copy & design teams and in-house studio facilities have vast amounts of experience in managing relationship brands beginning with the Relationship Brand Logo, Values, and all its communication. This addresses both Copy and Art across Print, Digital, and Television media. 

Our teams have executed end to end program collateral from Membership Cards, Welcome kits to Statements, and standard communication, across media.

Our well-documented record of campaign responses and our use of consumer insights through advanced data analytics is the foundation of our creative effectiveness:

• Analysis driven creative briefs
• Testing and refinements of creative approaches
• Complete execution of collateral from conceptualization, targeting & creative execution through to production with version control

With a clear understanding of who the customer is, where and when we are engaging them and why we're engaging them, we develop smart, creative solutions that influence customer behavior. We start every project by getting underneath the skin of your customers. We chart your complete brand/product experience, including the milestones that result in moments of inspiration and disappointment, through their eyes. Then we explore and analyse your business objectives, values, culture, category and competition. This combination of brand and consumer insights identifies the sweet spots where your shared ideal exists. This is the foundation on which lasting relationships are forged. We develop Creative that moves the business needle for our clients.