Direxions believes that loyalty programs and relationship brands are brands in their own right. A well-crafted relationship branding program defines the basic principles of consistent usage of the loyalty brand's values, through its graphics and communication, on a variety of occasions, and in diverse settings. The communication program's tone and style would also be outlined by the positioning of the loyalty brand and its stance vis-à-vis its members.
Direxions’ copy & design teams and in-house studio facilities have vast amounts of experience in managing relationship brands beginning with the Relationship Brand Logo, Values, and all its communication. This addresses both Copy and Art across Print, Digital, and Television media.
Our teams have executed end to end program collateral from Membership Cards, Welcome kits to Statements, and standard communication, across media.
Our well-documented record of campaign responses and our use of consumer insights through advanced data analytics is the foundation of our creative effectiveness:
- In-house creative teams supported by electronic studio
- Print production group handles production and finishing of direct mail and other print collateral
- Complete execution of collateral from conceptualization, targeting & creative execution through to production with version control
- Analysis driven creative briefs
- Testing and refinements of creative approaches
Direxions specializes in providing end to end loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
We offer clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience.
For business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Direxions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Direxions are specialists in handling data for direct mail and relationship marketing programs.
At Direxions, we continuously work on building the know how to turn information into knowledge.
For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
Customer loyalty is often boosted by the presence of program partners
