Rewards are often the raison d’etre of loyalty programs - customers join programs to earn rewards and receive special treatment from companies, in exchange for their custom.
Reward catalogues need to be relevant to the members and meet their aspirations, for the programs to be a success. Redemptions of rewards must be easy and convenient for members to redeem to ensure members do not feel a sense of disappointment at the point of redemption.
For more details, visit Red Box Rewards
From unique experiences and once-in-a-lifetime rewards to electronic gift certificates and relevant lifestyle awards, our data insights and analytics expertise ensures that we can recommend the ideal awards for our client's best customers. From event strategy, design and communications, to logostical planning, onsite execution and post-event measurement, we design events that deliver results.
Direxions specializes in providing end to end Loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
We offer clients integrated marketing solutions that are response oriented, data driven with a strong focus on ROI, using all touchpoints relevant to our target audience.
Direxions believes that loyalty programs and relationship brands are brands in their own right.
For business-to-business marketers, events are a relationship opportunity. Business events are ideal to introduce new products and services, acquire new prospects, make friends with decision makers and showcase achievements.
Direxions Marketing Solutions Pvt Ltd has pioneered the process of professional contest management in India.
All our research carried with loyalty program members has identified prompt customer service as a key requirement for successful program participation.
Direxions are specialists in handling data for direct mail and relationship marketing programs.
At Direxions, we continuously work on building the know how to turn information into knowledge.
For a relationship program to be successful, one of the key requirements is that all front liners are well versed with the program features and communicate the same in a consistent manner.
Customer loyalty is often boosted by the presence of program partners
The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020.
